Growth Marketing
Your Marketing Department. Outsourced.
Our approach to Growth Marketing has developed over the last 20 years as we’ve worked with a variety of businesses across several different industries. We are focused on growing your business and growing the bottom line, ensuring that you get the maximum possible return on your marketing spend. We begin by looking at your company’s trajectory and where you looking to grow, before reviewing existing systems for marketing, and identifying where it can be improved. Then we roll up our sleeves and get to work.
POSTERS, BRANDED CONTENT & POSTCARDS
There are various ways to use your content, and also to repurpose pre-existing photos. In this client’s case we explored a variety of options to publicise a series of workshops, including creating posters, postcards and branded images for use on Instagram.
WEBSITES
Here are some websites we’ve built for customers and communities. The focus of each website is always to answer the question “how will this help you reach your goals?”
SIGNAGE
It’s always important to look at “free billboard space” that we may have overlooked. Does your office or store have a street view, even if it’s a couple of floors up? This client’s office is on a busy city intersection, and the perfect place to keep a presence. We chose to create a very simple, effective use of signage, the says-what-it-does-on-the-box so that potential customers driving past would get the message in 2 seconds, and would see the signage every day on their way to work. It’s a great way to reinforce brand awareness.
PRINTED SALES BROCHURES
Despite all of the online digital PR, there is still the need for “old school” printed content. This is more applicable in certain industries, including home services, trades and construction. You may need a brochure when visiting new clients, or when presenting at a trade fair. It can also be interesting to add a ‘carbon offset’ as part of this - eg committing to donating to an environmental or rainforest charity for every 100 brochures printed, and you may want to share this as part of the client conversation.
